Make our team, your team

With our head office on the Gold Coast and offices in Sydney, the Shac Communications team provides complete campaign solutions.

We deliver the results you’d expect from a big consultancy with the attention to detail of a boutique agency.

Our team includes award-winning political correspondents and journalists; former media advisors to Federal Cabinet Ministers and Federal Party leaders; and former national corporate affairs managers who have directed media and communications for AX200-listed organisations that operate across the Asia Pacific region.

Each member of the team brings a diverse background and specific expertise to the team to deliver incomparable results for our diverse range of clients.

Our experience and connections means we can contribute to and manage tasks on a whole-of-project basis through the complex lead-up, preparation and implementation or supplement your existing capabilities.

And, you can call us anytime.

It’s like having an in-house campaign team without paying for any downtime.

Simone Holzapfel

Managing Director

Shac Founding Partner Simone Holzapfel has almost two decades of communications experience in the public and private sectors that includes wide-ranging political and media practice, as well as extensive national media contacts.
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Katrina Beikoff

Media and Content Director

Katrina is an award-winning journalist, columnist, editor, media adviser and writer with more than 20 years experience in the Australian and international media. Awards include Australia’s most prestigious journalism award, the Walkley Award.
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Shae Johnson

Account Manager

With 15 years experience, Shae Johnson brings experience, professionalism and dedication to the Shac team with an extensive knowledge of the real estate market and property development.
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Belinda Greenwood

Graphic Designer

Graphic Designer Belinda Greenwood, is a true creative talent with the ability to work across a range of styles and platforms.
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Tiffany Rawlings


Tiffany joined the Shac team in 2016, bringing with her a wealth of experience in the retail, marketing and government sectors.
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